Creating an advanced MVP prototype to gather valuable user insights
Discover how design sprints and user testinf helped create a web platform that significantly streamlined accounting processes and enhanced overall efficiency.
Industry
Accountancy
Year
2023
Role
UI/UX Designer
Platform
Web
Project overview
My client is putting together this online tool just for accountants and their firms. They want it super easy to handle team stuff and talk to clients. So, they asked for a top-notch prototype that looks and feels just like the real app where users can click around and it all just works.
Design challenge
As the UI/UX designer, my responsibility was to create a web application that included all the necessary features. The main challenge was finding the right balance between a modern and user-friendly design. It was important for the design to reflect the company's brand identity and be accessible to users of all technological skill levels.
Approach
I had the pleasure of working closely with the client to fully grasp their vision, making sure that my designs perfectly matched their desires and user needs. I put a lot of effort into creating a comprehensive design system that included personalized UI components, which helped maintain a consistent and appealing look throughout the entire project.
I used cool design tools like Figma and ProtoPie to make a high-quality model that looks a lot like what we want the finished thing to be. My model has sleek animations and even lets you type stuff in just like the real app will. Making this lifelike example lets us try it out with folks, see how they feel about it, and get super important thoughts on how easy it is to use and how well it works.
We as a team focused intently on gathering valuable feedback from participants using the high-quality prototype. We aimed to constantly improve the app and get it just right for the market before the big release. Tapping into what users thought, we bumped up the final look making the whole thing easy peasy for every person to get and use.
Key design elements included
Modern Aesthetic: I picked out some cool fonts, colors, and layout styles to get a look that's nice to look at. Focusing on these bits helped me nail a design that's not just good-looking but also pretty sleek. I took my time choosing fonts so they would make the whole design better and send the right vibe.
User-Centric Design: I made sure that the interface was a breeze to work with keeping it straightforward for all sorts of people. Making things easy and simple to get into was the big thing here—it's gotta be a cinch for anyone who uses it.
Outcome
The completed app design and its prototype looked amazing, in my opinion. The test group appreciated the intuitive navigation of the app, and the overall slickness of the user experience. On top of that, the client was thrilled with what I did putting us in a sweet spot for upcoming gigs.
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