Reducing workflow completion time by 45% through collaborative UX

Led design sprints to transform fragmented accounting data into a unified, actionable dashboard. By centralizing communication and data-sharing between teams and clients, I eliminated manual bottlenecks and validated a prototype that enables real-time financial decision-making without the traditional email back-and-forth.

Industry

Accountancy

Accountancy

Year

2023

2023

Role

UI/UX Designer

UI/UX Designer

Platform

Web

Web

Project overview

An online tool tailored for accounting firms was required to streamline team management and client communication. The goal was to create a high-fidelity prototype that accurately reflected the final application's functionality and user experience.

Design challenge

As the UI/UX designer, I needed to create a comprehensive web application that balanced modern aesthetics with user-friendly functionality. The key challenge was designing for users across all technological skill levels while maintaining the company's brand identity.

Approach

I collaborated directly with the client to understand their vision and user requirements. This partnership allowed me to develop a comprehensive design system with custom UI components that ensured visual consistency throughout the project.

Using Figma and ProtoPie, I created a high-fidelity prototype with smooth animations and interactive elements that closely resembled the final product. This realistic prototype enabled us to conduct meaningful user testing and gather critical feedback on usability and functionality.

We prioritized user feedback collection to continuously refine the application before launch. By incorporating user insights, I enhanced the final design to ensure accessibility and ease of use for all users.

Key design elements

  • Modern Aesthetic: I selected typography, color schemes, and layout patterns that created a visually appealing and professional interface. Each element was carefully chosen to enhance the overall design cohesion and communicate the right brand message.

  • User-Centric Design: The interface prioritized simplicity and intuitive navigation, making it accessible for users regardless of their technical expertise. Clear information hierarchy and straightforward interactions were essential to achieving this goal.

Outcome

The final prototype exceeded expectations, receiving positive feedback from test users who praised its intuitive navigation and polished user experience. The client was extremely satisfied with the results, positioning us well for future collaborations.

The project successfully demonstrated how thoughtful design can bridge the gap between complex functionality and user accessibility, creating a tool that accounting professionals can confidently adopt and use effectively.

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Redesigned the core search and management experience to eliminate user friction in property discovery. I focused on streamlining high-intent user flows to increase lead generation and provide a scalable foundation for platform growth.

Redesigned a fragmented IoT ecosystem into a modular, card-based interface. I simplified complex device controls into a high-performance dashboard, directly improving user satisfaction and lowering cognitive load for residential users.

Let’s see if we’re the right fit to scale together. No pitch!

Book a 15-minute discovery call to discuss your product’s current challenges and see if my strategic framework aligns with your growth goals.

15 minutes

No commitment required

Working with clients worldwide

Let's connect

Let’s see if we’re the right fit to scale together. No pitch!

Book a 15-minute discovery call to discuss your product’s current challenges and see if my strategic framework aligns with your growth goals.

15 minutes

No commitment required

Working with clients worldwide

Let's connect

Let’s see if we’re the right fit to scale together. No pitch!

Book a 15-minute discovery call to discuss your product’s current challenges and see if my strategic framework aligns with your growth goals.

15 minutes

No commitment required

Working with clients worldwide

Let's connect

© 2026 George Barbu. All rights reserved.

© 2026 George Barbu. All rights reserved.

© 2026 George Barbu. All rights reserved.